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Forrester Report Webcast Articles
Forrester Research: The ROI of Email Relevance, 2009
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Introduction to the All New Responsys Interact® Suite
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The Retail Email Guide to Multichannel Engagement
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Retail Email Guide to Multichannel Engagement: Executive Summary

Posted November 23rd, 2009 by Chad White

Multichannel marketing is becoming an imperative as the number of channels has grown. And rather than weakening email marketing, the proliferation of channels has made the channel even more dynamic and powerful. At the same time, as the number of channels available to marketers has grown, a multichannel approach to marketing has become a more urgent best practice if a campaign is to have significant reach and impact.

  • by Chad White
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Building and Maintaining Reputation in the New (Social) Digital World

Posted November 16th, 2009 by Heather Goff

Recently, I listened to a webinar hosted by the agency Awareness. It was a funny and fascinating interview of Chris Brogan, author of the NY Times best-selling book, "Trust Agents."

I believe some of the themes I heard are very much in line with the Responsys culture, with the way in which we strive to service customers and ultimately why we continue to be such a successful company. The concepts tie in with the Responsys Services approach nicely, but more importantly, they are good for all of us marketers to think about as we tweet, blog, chat, text, and generate information in this new digital environment.

  • by Heather Goff
  • Heather Goff's blog
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NOW AVAILABLE! Presentations from Responsys Leaders Forum 2009

Posted November 5th, 2009 by Responsys Marketing

The presentations from Responsys Leaders Forum in San Francisco, California October 28-30, 2009 are now available for download in PDF format. Get 'em while they're hot!
http://leadersforumonline.com/LF2009

  • Responsys Marketing's blog

Responsys Acquires Digital Marketing Services Firm Smith-Harmon

Posted October 28th, 2009 by Responsys Marketing

At Responsys Leaders Forum 2009 in San Francisco, we announced the acquisition of Smith-Harmon Inc., an award-winning digital marketing services firm. Now we have an expanded team of experts to help your marketing organization with the strategic planning, creative design, and execution of integrated, cross-channel marketing programs.
Learn more at www.responsys.com/smith-harmon.
Read the new Responsys Interact Services data sheet.

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  • Retail Email Guide to Multichannel Engagement: Executive Summary
  • Building and Maintaining Reputation in the New (Social) Digital World
  • NOW AVAILABLE! Presentations from Responsys Leaders Forum 2009
  • Responsys Acquires Digital Marketing Services Firm Smith-Harmon
  • Introducing the All New Responsys Interact Suite
  • How to Integrate Social "Share with Your Network" Links in Emails
  • New Forrester Report: Your Email Marketing Road Map For 2009
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